About Yola Couture
Founded: July 2009
What's in a Name:
Yola Couture is easier to pronounce and easier to remember than Yolande Deschenes Couture. It's really that simple. No one could say my name, let alone remember it. I was finally asked if it would be okay to call me Yola, I never had a nickname growing up so the short form never really occurred to me but once I agreed to it, it kinda grew on me and made Yola my alter ego.
I hope that Yola maintains a reputation for being capable of runway glamour yet easily added to anyone's wardrobe. Each collection combines all the things that make women the beautiful, powerful creatures they all are. Every woman is amazing in her own way so every Yola creation has her own personality too!
Be cute, daring , sexy, glamorous, elegant, quirky, nerdy, sensible, sweet or all of them! As long as you're happy, who cares?!
DOB: July 25th, 1985
Place of Birth: Halifax, Nova Scotia, Canada
Hometown: Ottawa, Ontario, Canada
Currently Location: Hangzhou, Zhejiang, China
How the Path of Design was Chosen:
I started locking myself in my room to draw dresses and my own personal cities and countries so I guess I could have gone a a few different directions. I didn't think I was smart enough for architecture or engineering and I didn't think I was creative or talented enough for anything related to design. It took until I was about 20 to finally step out of my little comfort zone and give it a try. I enrolled at Richard Robinson Academy of Fashion Design in Ottawa, learned a lot, and continue learning every day. I graduated in 2008 and got involved with Ottawa Fashion Week in 2010 and have since split myself into two people: Yolande and Yola.
Hopes for Where it Will lead:
Anywhere it wants to so long as I get to keep happily designing! In fact, the more places the better!
Please feel free to contact me for any questions you may have about Yola or Yolande!